Library · Updated weekly
Essays, playbooks, interviews.
Twice a week, in two voices: long-form essays from the coaches, short playbooks from operators in the program.
PLAYBOOK5 min read
Why Talented, Skilled People Still Fail to Get Clients — And Exactly What to Do About It
You learned coding, design, or marketing — yet still have no clients? The problem isn't your skill. Here are the hidden gaps keeping talented people stuck.
PLAYBOOK5 min
Who Should NOT Start a Business — Honest Truth
Think you're ready to start a business? Discover the types of people who should NOT become entrepreneurs — and why rushing in could cost you everything.
ESSAY6 min
Why strategy day is the most expensive day of the year
Strategy is not an event. The companies that compound run strategy as a weekly metabolism, not an annual offsite.
INTERVIEW14 min
In conversation with Annika Vohra: rebuilding Northbridge
A founder on the eighteen months between $3M and $14M ARR: what changed, what didn't, what she'd skip.
Newsletter · twice a week
The Vertex letter.
Essays and playbooks from the coaches. No course pitches, no upsells.